$6 Million For Sense Networks? Makes Sense.

June 30th, 2009 | Tags: , , , ,

Intel Capital has led a Series B funding round in Sense Networks , a NY-based developer of nifty machine-learning technology that allows for digital indexing and ranking of real world locations based on movement data. According to Venturebeat , which broke the news before the weekend, the amount invested was about $6 million in a ‘hotly contested deal’ that left Sequoia pulling the short straw. Having recently witnessed a panel discussion at the Mobile 2.0 Europe conference on ‘Context’, which Sense Networks CEO Greg Skibiski was a part of, I’d wager it’s a smart investment. The startup has developed Macrosense , a so-called ‘location analytics platform’ specifically designed to mine mobile location data for advanced user segmentation, and it also markets a really great free mobile app for BlackBerry and the iPhone platform called Citysense that enables ‘real-time nightlife discovery and social navigation’. In essence, the latter app helps consumers find popular nightlife spots using large amounts of real-time location data in aggregate. From Erick’s review when the company first emerged out of stealth mode : “The company ingests billions of data points about people’s location from cell phones, GPS devices, WiFi, and even taxis. The company also collects geo-location …

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