BrightRoll: Video Ad CPMs Are Down 37 Percent, But Ad Revenues Are Up 84 Percent
Online video ad rates keep coming down, but that could be a good thing. BrightRoll , a large video ad network, is reporting that cost-per-thousand (CPM) rates for pre-roll video ads across its network are down on average by 37 percent from a year ago, but total revenues across its network are up 84 percent. Cheaper ads are leading to more spending by advertisers overall. The chart above shows average CPMs on BrightRoll’s network indexed to 100 at the beginning of 2008. The average CPMs are now in the mid-teens, and seem to be leveling off. They were down 4.5 percent from last quarter . BrightRoll says online video advertising started a rapid post-recession comeback in the first quarter of 2009 (which is about when video platform company Brightcove starting seeing an uptick in business also). The third quarter saw an acceleration video advertising. BrightRoll tracked a 46 percent increase in the number of video ad campaigns, compared to the previous quarter, 31 percent more
Here is the original post….
Related posts:
- IAB Reports 5 Percent Decline in U.S. Online Ad Revenues For First Quarter 2009 More evidence just came in that the recession has...
- The Online Ad Recession Continues. Is This What A Reset Looks Like? The recession in online advertising, which began in the...
- Cisco: By 2013 Video Will Be 90 Percent Of All Consumer IP Traffic And 64 Percent of Mobile By 2013, annual global IP traffic will reach two-thirds...
- Brightcove Wants To Take “TV Everywhere” Beyond Your Cable Company’s Video Website When cable companies like Comcast and Time Warner talk...
- Brightcove Teams Up With TubeMogul To Power Its Analytics When Brightcove released a major upgrade to its online...