Confirmed: Glam Media Shares (Some) Details On Twitter Ad Network Plans
Yesterday we posted about Glam Media contacting Twitter app developers concerning an upcoming ‘Twitter-powered ad network’ , and requested more information from CEO Samir Arora as the e-mail we were forwarded by one of the developers was rather scarce on details. He came through earlier this morning to confirm the accuracy of the scoop, and also provided a statement from his team in order to shed more light on the imminent initiative. As we suggested, the new solution is tied to GlamApps , the company’s application platform . Arora tells us: With the launch of Tinker.com to help monetize “real-time” trends and events, Advertisers have been asking Glam to reach real-time stream users across multiple applications. Unlike Social Network apps that live “inside” MySpace and Facebook, Twitter is revolutionizing the apps business by pioneering an open model- Glam sees this as the first mid and long tail of Social Apps, much like iPhone has done for mobile apps with a pay for apps model. Given internet apps are free, except for a small “pro” apps upgrades, it is vital that we can figure out a monetization quickly. Given the audience and vertical targeting Glam has developed for content publishers and the trust with brand advertisers, Glam can bring the learning to the Twitterverse. Like Portals like Yahoo and AOL offered advertisers content along with social apps like AIM, Twitter Apps Network helps Glam Media offer distributed social …
See the rest here….
Related posts:
- Glam Media Looking To Aggregate, Monetize Twitter Applications Glam Media , a distributed media network comprised of...
- Glam Media Goes Mobile What do you do when you're sitting on a...
- 140 Proof Distills Ad Network For Twitter We’ve all been anxiously awaiting how Twitter will turn...
- Glam Lands Top Yahoo Ad Exec Josh Jacobs Glam Media has scored a major senior hire, landing...
- Glam Media On A Roll: Raises $50 Million In Private Equity At $750 Million Valuation Glam Media , a vertical advertising network, has raised...