Looking To Boost Engagement, Meebo Makes It A Lot Easier To Start Using Its Chat Bar
2009 was a good year for Meebo, which saw its Meebo Bar spread to over 130 partner sites. The chat bar, which also makes it easy to share content, now reaches 110 million unique visitors according to Quantcast (74 million according to comScore), and is growing at a clip pace. But not everything has gone exactly according to plan — on certain sites, the chat bar isn’t being used as much as Meebo would hope. Now the company is looking to change that by modifying the way it authenticates users. Starting later this week, you will no longer need to sign up for a Meebo account to access all of the Meebo Bar’s features — you’ll be able to enter your credentials for services like AIM, Google Talk, and Facebook Chat and use all of the functionality immediately. I spoke with Meebo Senior Director of Product Chris Szeto and Director of Business Development Daniel Bernstein about …
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