Mochi Media Network Attracts Nearly 100 Million Online Gamers A Month (comScore)
Mochi Media , a well-financed San Francisco startup that operates a decentralized network of Flash-based online games and gaming websites and offers developers a way to distribute, monetize and get statistical information about their games, sure has done a good job growing its network to a significant size since it debuted its public beta product back in October 2007. Sometime next week, the company is going to announce that in its first month of inclusion in comScore’s measurement system, it has taken the lead over one-stop shop gaming destinations in traffic by a margin. Combined with the company’s claim that the so-called ‘extended network’ is growing its delivered impressions by 5 to 10% month-over-month, Mochi Media should be attracting over 100 million visitors on a monthly basis right about now. Looking at worldwide traffic, comScore pegs the Mochi Media network to have received a little over 91 million unique visitors last April, or roughly 8.2 per cent of the total traffic measured in the ‘Online Gaming’ category for that month. These are impressive numbers: the second ranked online gaming destination is Spil Games , and the total amount of traffic that network receives on a global scale per month is close to that of Mochi Media Action, a subset of Mochi’s network made up of only one genre (adventure games). Familiar brands you’d expect to rank higher, such as Yahoo!…
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