MySpace Is In Real Trouble If These Page View Declines Don’t Reverse

We’ve all been closely watching the total user number for MySpace and Facebook and trying to predict the date that MySpace’s last stronghold will fall - no. 1 in U.S. social networking users. A year ago Facebook had super growth around the world, but U.S. growth was flat and we pondered the real value of all these worldwide users. At that time it would have taken Facebook more than four years to catch up to MySpace in the U.S. In January we re-ran the numbers and the trend suggested January 2010. Today that has all dramatically changed - MySpace has 70 million monthly U.S. uniques (Comscore, March 2009), less than they did a year ago. Meanwhile, Facebook has surged to 61 million U.S. users and are adding a few million more every month. In other words, the war is over. MySpace user number growth has stalled out , and historically speaking, no company of note has reversed such a trend. But MySpace may have a much bigger problem on its hands than losing the social networking war to Facebook. Their real problem is that page views are declining sharply. That means people are still visiting the site, just …
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