Social Media Tracking Platform Viralheat Upgrades Analytics, Becomes Location Aware
Viralheat, the affordable social media measurement product that scours social video sites including YouTube, Hulu and Vimeo; blogs; websites; and Twitter to deliver real-time results of consumer generated content on these sites, is adding additional functionality to its platform, including the ability to filter content by location. We previously wrote about Viralheat here and here. Viralheat allows you to create profiles to track an individual’s name or a company’s name across nearly 30 video sites, the web and Twitter. The platform will give you real-time streams of Tweets and mentions and even provides powerful analytics for content. Now, users can limit their results by geographical location, which can be specified by city, zip code (for US) or IP address. It can be particularly helpful for marketers who are trying to determine what areas are creating the most content and buzz about a brand or event. The platform also includes advanced analytics for Twitter. For each Tweet about a keyword or brand, Viralheat will rank the Twitter user in terms of influence, which is determined by the number of followers the user has. The idea behind …
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