The Awesome Potential Of Retweet
Editor’s note: This is a guest post by David Sacks, the Founder and CEO of Yammer and Geni. Previously he was the COO of PayPal and produced the Academy Award-nominated movie “Thank You For Smoking.” Sacks says he’s incorporating the retweet feature into Yammer, his “Twitter for the enterprise” product that launched at TechCrunch50 last year. While there are many new features that Twitter could launch, the most powerful are likely to be based on behaviors that users have invented themselves. That’s exactly what happened with @replies. Users started addressing each other by their @usernames. Twitter noticed and officially supported the feature. As a result, Twitter is on its way to becoming the discussion board for the web. There is one other user convention with that kind of potential: Retweet. A retweet occurs when a user reposts an interesting tweet. As with @replies, users established the notation organically: you type ‘RT’ followed by the @username of the original author and then the message. The problem is friction. You have to copy & paste the message and then the author’s username. Frequently you have to edit the original message because the extra meta-data pushes it over 140 characters. Because of the accumulation of meta-data, retweets …
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