U.S. Internet Ad Revenues Decline 5.3% In First Half 2009
The IAB and PricewaterhouseCoopers released U.S. Internet advertising stats today for the first half of 2009. The tally – $10.9 billion total, a 5.3% decline from the same period in 2008. This is in line with the 3.4 decline in worldwide ad revenues among four largest Web companies during the same period. Search continues to take nearly half of all Internet advertising, with 47% of the total ($5.1 billion). Display ads, classified listings, lead generation and email took 34%, 10%, 7% and 1%, respectively. Search took just 44% of total advertising revenue in the first half of 2008. Digital video jumped from 3% to 4% of the total in the first half of 2009, to $477 million. 2008 was the peek year so far for Internet advertising in the U.S., with $23.4 billion in total revenues. That’s up from just $6 billion in 2002. Retail advertisers represented the largest category of spending, at 20%. Telecom (16%), Leisure Travel (6%), Financial Services (12%), Automotive (11%), Computing (10%), Consumer Packaged Goods/Food Products (6%), Entertainment (4%) and Media (4%) made up most of the rest. The full report is embedded below and is available here (pdf). IAB-Ad-Revenue-Six-month-2009 – Crunch Network :
Read more here….
Related posts:
- U.S. Internet Ad Revenues Decline 5.3% In First Half 2009 The IAB and PricewaterhouseCoopers released U.S. Internet advertising stats...
- IAB Reports 5 Percent Decline in U.S. Online Ad Revenues For First Quarter 2009 More evidence just came in that the recession has...
- Online Advertising Revenues Ramp Up 10.2 Percent In Fourth Quarter Online advertising revenues among the four largest Web advertising...
- Q2 Takeaways: Search Revenue Down, Display Down, But Google And Amazon Gained Share Most of the public Internet companies have reported their...
- The Online Ad Recession Continues. Is This What A Reset Looks Like? The recession in online advertising, which began in the...